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Post by account_disabled on Mar 13, 2024 0:42:02 GMT -5
That Shape The Preferences Or, In This Case, Guest. Likewise, The Abundance Of Information Translates Into Greater Decision-making Power On The Part Of Consumers . Nowadays, The Average Customer Informs Themselves Exhaustively Before Hiring A Service. Therefore, Clients Have A Much More Reliable Prior Idea Of what They Can Expect From The Establishment Where They Will Stay And Are More Easily Disappointed If Their Expectations Are Not Met. In Short, Customers Are More Demanding And Knowing. Them And Taking Their Preferences B2C Lead Into Account Is More Important Than Ever Before . Having A Solid Foundation Of Customer-related Information And Analytics Should Be An Investment Priority For Hotel Chains. In Detail: What To Invest In To Know Your Customers? Investment In Data Analytics And Guest Behavior Tracking And Analysis Technologies Investment In Strategies And Customer Life Cycle Investment In Customer Segmentation To Offer Personalized Services And Attention Invest In Personalization And Digitalization Of The Customer Experience 2. Digitization And Development Of A Data-driven Culture Digitalization. Continues To Be One Of The Main Challenges For Hotel Companies . Even Though Large Hotel Chains Already Offer Digitized And Automated Services To Their Customers, Hotel Chains Generally Lag Behind Other Sectors In Terms Of Digitalization And, Even More So, In Developing.
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