Post by moen on Jan 16, 2024 1:00:56 GMT -5
The article in Ukrainian was prepared by MK:translations Business Translation Bureau based on the original material 6 Actionable Tips to Build a Sustainable Online Presence in 2024 - Moz From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Marketing departments of companies work tirelessly to maintain the relevance of their brand, and the Internet has long been the best place for maximum coverage of the largest interested audience. But not always everything goes smoothly, and sometimes you have to make efforts to maintain your online presence. There are many factors that can throw us off course: the volatility of search results , algorithm updates, changes in positioning and even the appearance of new competitors. In this article, you will find the best (and most effective) tips on how to maintain your online presence and "ride the wave" under any conditions.
But before moving on to the advice, let's define what a stable presence on Phone Number List the Internet is and why it is necessary to strive for it. What is a presence on the Internet Online presence is a term that describes how visible your company is on the Internet and how easy it is for users to find your offerings. The degree of online presence is determined by your wishes. In this article, we'll focus on how businesses can build and maintain their presence on Google's search results pages ( SERP ). After all, it is the largest search engine in the world. What does it mean to create a sustainable presence on the Internet A resilient online presence withstands any form of volatility and grows or remains stable in the future despite fluctuations and uncertainty. The constant decrease in traffic and ratings shows that it is difficult for companies to maintain their presence on the Internet. Conversely, the constant growth of these indicators indicates a healthy, stable online presence. It is probably clear which of these two options is the most desirable. But how exactly to achieve it? There are a few things SEO and content strategists can do, in particular. 1.
Build a topic authority in your industry One of the best ways to build a sustainable presence on the Internet is to earn thematic authority. Subject authority appears when a site demonstrates its specialization in a certain field, most often by offering a lot of comprehensive information about that particular field. If you're looking for answers on the Internet, it's only natural that you want to get an answer from an expert in your field, not someone who's trying to cover as much as possible but isn't an expert on any subject. Google understands this user behavior and rewards sites that demonstrate authority and competence in a certain area. Last year's update to Google's useful content reaffirmed this, and Google's guide emphasizes the importance of expert knowledge in creating quality content. In its recommendations, Google refers to the advantages of sites that have a primary focus and are positioned as widely recognized experts on a certain topic. Screenshot of Google's Helpful Content Guidelines highlighting questions about expertise But what does it mean and how to use it in practice? More often than not, this involves creating content that answers specific questions people have about a particular topic
But before moving on to the advice, let's define what a stable presence on Phone Number List the Internet is and why it is necessary to strive for it. What is a presence on the Internet Online presence is a term that describes how visible your company is on the Internet and how easy it is for users to find your offerings. The degree of online presence is determined by your wishes. In this article, we'll focus on how businesses can build and maintain their presence on Google's search results pages ( SERP ). After all, it is the largest search engine in the world. What does it mean to create a sustainable presence on the Internet A resilient online presence withstands any form of volatility and grows or remains stable in the future despite fluctuations and uncertainty. The constant decrease in traffic and ratings shows that it is difficult for companies to maintain their presence on the Internet. Conversely, the constant growth of these indicators indicates a healthy, stable online presence. It is probably clear which of these two options is the most desirable. But how exactly to achieve it? There are a few things SEO and content strategists can do, in particular. 1.
Build a topic authority in your industry One of the best ways to build a sustainable presence on the Internet is to earn thematic authority. Subject authority appears when a site demonstrates its specialization in a certain field, most often by offering a lot of comprehensive information about that particular field. If you're looking for answers on the Internet, it's only natural that you want to get an answer from an expert in your field, not someone who's trying to cover as much as possible but isn't an expert on any subject. Google understands this user behavior and rewards sites that demonstrate authority and competence in a certain area. Last year's update to Google's useful content reaffirmed this, and Google's guide emphasizes the importance of expert knowledge in creating quality content. In its recommendations, Google refers to the advantages of sites that have a primary focus and are positioned as widely recognized experts on a certain topic. Screenshot of Google's Helpful Content Guidelines highlighting questions about expertise But what does it mean and how to use it in practice? More often than not, this involves creating content that answers specific questions people have about a particular topic